The Morning Lap is now live on the App Store — see our products

Our products

Consumer intelligence, built in-house.

Two flagship apps that translate environmental data into the kind of decisions athletes actually make at 5 AM.

Our flagship apps

The Morning Lap

Open-water swim intelligence · iOS

A daily training companion for open-water swimmers, now shipping on iOS. Tide windows, surface chop, water temperature, current, and AI-coached pacing — everything you need to call the swim before you get in the car.

  • Per-spot swim windows from tide, wind, and water-temp data
  • Pace, distance, and stroke logging with streak tracking
  • Safety alerts: rip risk, water quality, harmful algal blooms
Now live on iOS Open water Pool sessions
Download on the App Store

The Morning Set

Surf intelligence · iOS & Telegram

A live surf-intelligence platform covering 148+ beaches across 17 US states. Real-time conditions, AI surf coach, photo & video session reads, leaderboards, and shareable session cards.

  • Physics-based wave-height transform (NOAA + Open-Meteo + NWS)
  • AI photo & video coaching with technique scoring
  • Session logging, streaks, leaderboards, and crew hubs
148 beaches 4×/day updates TestFlight beta

For business

Working on something similar?

We bring the same pragmatic build approach to client engagements — applied AI scoped against a measurable business outcome. Recently we built a working ROI lead-triage engine for service businesses.