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About Coastal AI

A small studio, shipping AI that earns its keep.

Coastal AI LLC is an applied-AI studio building consumer apps and partnering with businesses on the AI work that actually moves the metrics that matter.

We started on a coastline because that's where the team lives, surfs, and thinks clearest. The Morning Set and The Morning Lap came from problems we had ourselves — and the same pragmatic, "ship the smallest thing that works" instinct shapes the client work too.

No hand-waving, no AI theater. We write the code, we run the evals, and we leave behind systems your team can own.

How Coastal AI works

Founded

2025

An LLC headquartered on the US coast, building for a global audience.

How we work

Tight scope

Small engagements with measurable outcomes. We'd rather ship one durable thing than ten demos.

Stack

Pragmatic

Python, TypeScript, Swift, and whatever else fits. Anthropic / OpenAI on the model side; PostgreSQL + pgvector for retrieval.

Principles

Honest evals

Every system we ship comes with an evaluation harness. If we can't measure it, we don't ship it.

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Founder

Tom O'Neill, Founder of Coastal AI

Tom O'Neill

Founder, Coastal AI LLC

Tom founded Coastal AI to build applied AI that earns its keep. He leads the studio's consumer apps — The Morning Set and The Morning Lap — and partners directly with businesses on AI systems measured against real numbers, not slideware.

Reach out and you'll hear from him, not a sales funnel.

tom.oneill@morninglap.com